SM Marketing Assessment & Roadmap

Assess your marketing operations and develop a roadmap to close capability gaps and deliver on your marketing strategy effectively and in line with revenue growth opportunities.


Our Marketing Assessment and Roadmap offering develops an integrated action plan and roadmap to implement a company’s marketing operations strategy. It leverages various assessment techniques in order to assess a company’s current people, process and technical capabilities versus those that are needed in order to deliver and sustain the marketing operations strategy.

ThoughtBurst consultants build on their analysis to define a specific set of initiatives through which the marketing operations strategy can be implemented.  It also provides a supporting multi-year business case and benefits realization plan, which clearly indicates the return on investment for a company planning to transform their marketing operations.

Our approach is designed to provide our customers with actionable ideas and initiatives that can bring real value to an organization in as little as three to six months.  We not only provide a company with recommendations on what needs to be done to implement and sustain the marketing operations strategy but also how to do it and at what costs.

Some Questions Answered by a SM Marketing Assessment Roadmap Engagement:

  • What are your operational and technology capabilities?  Do they fully support your marketing operations strategy?
  • What are your current operational challenges?  Do you have a plan to address these challenges?
  • What are your current technology challenges?  Do you have a plan to address these challenges?
  • Are you effectively leveraging your current technology such that you are maximizing your operational benefits?
  • What do we need to do to implement our marketing operations strategy?  How long is it going to take and at what cost?