Digital Channel Consulting - DC-Engage™
DC-Engage™ is our approach to helping you improve the digital customer experience your customers have when interacting with your website across a wide range of devices, including desktops, laptops, tablets and smartphones. It combines strategic innovations techniques with an operational understanding to assist you in planning, developing and implementing a digital channel strategy and program that can truly differentiate your digital footprint and online presence from those of your competitors.
DC-Engage™ helps design and implement digital channel strategies and programs that are:
- Actionable – A strategy that is operationally viable
- Clear – A strategy which has complete clarity in terms of direction and purpose
- Customer Centric – A strategy that focuses on providing a positive customer experience online
- Evolutionary – A program that leverages leading edge technologies and that can readily adapt to the ever changing digital environment
- Measurable – A program where comprehensive performance metrics are established, monitored, measured and managed
- Sustainable – A program built on a solid multi-year business case and benefits realization plan
- Inclusive – A program that proactively addresses impacts to all roles within an organization like customer service, social media, and sales and marketing
- Social – A program that incorporates and promotes social media awareness and integration
Ready to get started with DC-Engage™? Choose from the following offerings to meet your digital channel needs:
Develops a clear and comprehensive digital channel strategy, based upon a detailed understanding of your corporate strategy and brand positioning.
|DC Assessment & Roadmap||
Assesses the digital channel both from a customer-centric and from a digital operations perspective and develops a set of initiatives, an integrated action plan and a roadmap to operationalize your digital channel strategy, together with a supporting business case.
|DC Experience||Delivers a comprehensive solution, based on IBM's Tealeaf suite to improve and optimize the experience that your customers have when interacting with your website and other digital channels across a wide range of devices.|
|DC Social Media||Develops a an integrated action plan and roadmap to implement a social media customer care strategy and program, with particular emphasis on how social media works in concert with other interaction types to provide an improved customer experience.|
|DC Analytics||Delivers a comprehensive solution, which assists companies in understanding and analyzing the digital customer experience by providing real-time insight into customer behavior, KPI trends and performance metrics.|
In addition, our PS-Deliver™ Offerings focus on the successful delivery of a digital channel program.
Want to learn more? Click on the links below to find out about each of the DC-Engage™ offerings