Think you're ready to turn over some of your customer service responsibilities to virtual agents? An expert offers 10 tips for implementing chatbots.
As enterprise UX becomes more critical, VUIs may usurp traditional interfaces. For now, learn from advice and experiments, such as FinancialForce's integration of Alexa.
After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives.
Before purchasing social CRM software, learn the important tools and services you should be looking for and which of today's leading vendors offer them.
Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine.
Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging.
Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers.
Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions.
When SpotHero wanted to create text and voice channels to enable agents to assist app users with parking their cars, Ujet was the ticket that made it work.
Companies are incorporating chatbots with natural language capabilities to help improve customer experiences, and they are starting to reap the rewards.
More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018.
You've heard so much hype about AI, collaboration platforms and analytics in the past three years. This coming year, you'll implement these technologies and enable more sales automation.
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI.
Integration software has become a necessary tool for companies that use cloud-based software.
Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence.
The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience.
In UC news, organizations are deploying third-party E911 services for additional call management capabilities, while Genesys announces a chatbot integration with Amazon.
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James.